Exclusive Manufacturer's Representative - Canada
Industrial Cable Solutions
High-performance solutions for demanding applications.
Visit Direct Wire
Service. Technology. People.
Direct Wire is the market leader for highly durable and versatile cables, manufactured to stringent standards. We offer a broad range of CSA, cUL approved products with superior performance and reliability, with our flagship Flex brands—Flex-A-Prene®, Ultra-Flex®, All-Flex®, Veri-Flex®, Dura-Flex®—recognized as industry-best solutions for demanding welding, power, and industrial applications.
Industry Solutions
Industrial
Manufacturing capability and capacity, ready-now inventory, and a diverse product portfolio.
Power
Combining our superior cable products - Dura-Flex® Type W and SOOW - with quality connectors and components for temporary power.
Welding
Products that are legendary among welders for their ruggedness and flexibility, Flex-A-Prene® and Ultra-Flex® - the #1 cable brands used by pipeliners.
Battery
Enabling high-quality connections for power-demanding applications, including vehicular and transit, industrial motive, UPS backup and energy storage.
Renewables
Transmitting power efficiently, reliably, and safely with renewable energy cables for solar and wind power, EV and battery storage.
Entertainment
Creating the perfect atmosphere with our Veri-Flex® Type SC for live events, movies and television, lighting, and venues.
Download Direct Wire Cable Line Card
Quality that drives performance.
Advanced equipment and an agile, scalable infrastructure provide us with in-house capabilities to manufacture products with construction quality that is unmatched in the marketplace, including higher copper stranding and tighter outside diameters, exceptional durability and resistance characteristics, and superior electrical conductivity and flexibility. With millions of wire and cable footage manufactured annually for a wide variety of industries, we rigorously monitor and test all products to ensure they meet the highest quality standards
